"Baby Love" is a 1964 song written and produced by Motown's Holland-Dozier-Holland team (Brian Holland, Lamont Dozier and Eddie Holland) for the American vocal group the Supremes. Berry Gordy wanted a follow-up to "Where Did Our Love Go", so the writers made the new song sound like it. Diana Ross sang the lead with a cooing vocal, while Florence Ballard and Mary Wilson provided the "baby-baby" backing, and the Funk Brothers played the instrumental track. Released as a single by Motown on September 17, 1964, with "Ask Any Girl" on the B-side, it also appeared on the album "Where Did Our Love Go" (1964), the group's second studio album.
It topped the US Billboard Hot 100 for four weeks from October 31, 1964, the second of five consecutive Supremes number ones, and also reached the top of the UK Singles Chart for two weeks. Billboard praised its "swinging harmony style", and Cash Box called it "a heartfelt, steady beat thumper". The song was nominated for the 1965 Grammy for Best Rhythm & Blues Recording and ranked 324 on Rolling Stone's 500 Greatest Songs list. It was included in the soundtrack of the 1975 film Cooley High, and Honey Bane recorded a cover that reached No. 58 in the UK in 1981.